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The Many Cosmos of Marina.Installation Artist Collaboration featuring Marina Abramović.

Artist Collaboration, Editorial

The Many Cosmos of Marina

Installation Art Collaboration featuring Marina Abramović.

Creative Direction: Fabio Crovi
Art Direction & Design: Magic
Photography: Guy Aroch
Copy: Bill Powers

For this unique art collaboration, Marina Abramović had two requests: 1. to fly 2. to wear  an astronaut suit with her special medal of honor. Given our special relationship with Marina, nothing was out of scope. We managed to produce an amazing performance art piece with Guy Aroch and Anya Ziourova, and Marina couldn’t withhold her happiness in making her vision come to life. The collaboration continued in collaborating with Marina’s friend, author Kim Stanley Robinson for the written piece.

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Laura Mercier Fall 2012Trendbook design and beauty ad campaign.

Book Design, Ad Campaign

Laura Mercier Fall 2012

Trendbook design and beauty ad campaign.

Creative Direction: Antonello Patella
Art Direction: Antonello Patella
Photography: Michelangelo DiBattista

Design and creative direction of Laura Mercier’s Fall 2012 seasonal beauty campaign.

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Performance Art Exhibition PosterPerformance artist Andre Springer promotional material.

Poster design, promotional material

Performance Art Exhibition Poster

Performance artist Andre Springer promotional material

Creative Direction: Antonello Patella
Art Direction & Design: Antonello Patella
Photography: Roberto Patella
Illustration: Sandro Patella

Artist Andre Springer always has something up his sleeve. So we jumped at the chance of working with him to develop promotional materials for his traveling show throughout New York city. Project included photography, illustration, and poster design.

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Revive Intensite CampaignAd Campaign Spring 13

Ad campaign and book design

Revive Intensite Campaign

Art direction and design of high end luxury skincare brand

Creative Direction: Antonello Patella
Design: Antonello Patella
Photography: Roberto Patella

This very unique high-end luxury skincare brand needed a face lift from its previous product oriented scientific position. With that, we commissioned photographer Roberto Patella to help us bring out the “beauty in science” and give this brand the life that it justifiably deserves.The beautiful images translated into an oversize book design, as well as an advertising campaign placed in various editorial publications.

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Laura Mercier Invisible Press Setting PowderTypographic design and exploration

Typography, Graphic Design

Laura Mercier Invisible Press Setting Powder

Design of a product name for a cosmetics brand

Creative Direction: Antonello Patella
Design: Antonello Patella
Photography: Keate Barker

Typography design and still life photography for Laura Mercier’s Invisible Press Setting Powder. The brief was to create a type design that played with the idea of invisibility, while using the actual product. Thus, requiring many blows and shutter clicks to achieve the final result.

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Jeff Koons Artist CollaborationMagazine editorial, special edition cover and poster design

Artist Collaboration, Editorial design, Poster design

Jeff Koons Artist Collaboration

Magazine editorial, special edition cover and poster design

Creative Direction: Fabio Crovi
Art Direction & Design: Antonello Patella
Photography: Guy Aroch

From balloon animals to metallic sculptures of Venus, Jeff Koons has a remarkably democratic approach to art. Here, we helped communicate his fascination with Antiquity sculptures,  his eclectic art collection, and the inspiration behind his work. The photos in this editorial story and artist collaboration are proof that he really loves his work.

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Saint Laurent SPSS13Magazine editorial, fashion story for designer Spring / Summer Collection

Editorial design, Typography

Saint Laurent SPSS 13

Magazine editorial, fashion story for designer
Spring / Summer Collection

Creative Direction: Fabio Crovi
Art Direction & Design: Magic
Photography: David Bellemere
Fashion: Melanie Huynh

Celebrating the rebirth of Saint Laurent under Hedi Slimane’s take-over, iconic supermodel Malgosia Bela channels the spirit of the 70s with a futuristic twist. Photographed by David Bellemere and styled by Melanie Huynh, this cutting-edge collaboration highlighted the modern, yet bohemian aesthetics of Saint Laurent’s Spring Summer 2013 collection.

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Pearlroth Double Diamond HouseVisual Identity and Poster Series Design

Typography, Visual Identity, Poster Design

Pearlroth Double Diamond House

Visual Identity and Poster Series Design

Creative Direction: Antonello Patella
Design: Sandro Patella

Renowned New York City based architectural studio CookFox set out to renovate this beautiful post-war, modern, mid-century landmark and asked us to propose a visual identity and poster series for their foundation. Our approach was to create a design that would reflect the innovative vision of architect Andrew Geller.

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Hermes Fashion StoryMagazine editorial, fashion story for Mister Hermes

Editorial design, Typography, Art direction

Hermes Fashion Story

Magazine editorial, fashion story for designer
Hermes

Art Direction & Design: Magic
Photography: Philip Gay
Fashion: Tracey Nicholson

Photographer Philip Gay and stylist Tracey Nicholson get ‘under our skin’ and under the designs of Hermès in this menswear editorial we shot for MisterMUSE.

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10 years of MUSEDesign and creative direction of MUSE Magazine 10 year anniversary issue

Editorial design, Creative direction, Magazine design

10 years of MUSE

Design and creative direction of MUSE Magazine
10 year anniversary issue

Creative Direction: Fabio Crovi
Art Direction & Design: Antonello Patella

Applauding a decade of MUSE’s success within the industry, Magic designed this anniversary issue to include 10 unique covers, an exclusive art cover by Francesco Clemente and a limited edition hardcover version. The issue, titled ‘Inspired,’ features a true celebration of our muses throughout the years -- Gisele Bundchen, Natasha Poly, Eva Herzigova, Karmen Pedaru, Arthur Elgort, Francesco Clemente and Chloe Sevigny, to name a few.

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Barbara Kruger Artist CollaborationSpecial edition artist editorial

Editorial design, Creative direction, Magazine design

Barbara Kruger Artist Collaboration

Special edition artist editorial

Creative Direction: Fabio Crovi
Art Direction & Design: Magic
Photography: Carlton Davis
Fashion: Beth Fenton

Renowned conceptual artist, joined us in creating a unique shoot with photographer Carlton-Davis, exclusively for MUSE 35. Known for addressing issues of language and sign, Barbara has often been grouped with feminist postmodern artists such as Jenny Holzer, Sherrie Levine, Martha Rosler, and Cindy Sherman. Using glossy mainstream communication to explore her messages of consumerism and feminism, her art creates a sense of juxtaposition with the culture she is disputing. Much of her work consists of photography, many times in very large scale, with her trademark white letters on a banner of red. This combination of imagery and aggressive text draws the viewer in to analyze her message.

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Chuck Close Artist PortraitArtist editorial. Photography, creative direction and interview for Spirit & Flesh Magazine.

Creative direction, Editorial design

Chuck Close Artist Collaboration

Artist editorial. Photography, creative direction and interview
for Spirit & Flesh magazine.

Creative Direction: Antonello Patella
Art Direction & Design: Antonello Patella
Photography: Roberto Patella
Written by: Roberto Patella

“As my brother Antonello and I approached Chuck Close’s studio in NoHo to photograph a portrait of the great portrait artist, we were nervous. But once we got underway, things just took a course of their own. There’s been much said about how he is a kind man. He certainly exceeded our expectations. He almost immediately opened up to us. He entrusted us entirely with the direction of the photo shoot. It was the penultimate show of respect for another artist. Wonderful conversations about ourselves (our affinity for a Polaroid 180 Land Camera), art (a shared respect for John Baldessari), and life in general (our mutual love of wine) sparked a creative collaboration between the three of us that I will never forget. I left with so much to look back on. What compelled me most was his insatiable desire to know life and how to live it. One of so many qualities that make him one of the most prodigious living artists today.” - Roberto Patella

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MUSE Cover Story Issue 37Magazine editorial, fashion story for MUSE Magazine

Editorial Design, Cover Design, Art Direction, Typography

MUSE Cover Story Issue 37

Magazine editorial, fashion story for MUSE Magazine

Art Direction & Design: Magic
Photography: Venetia Scott
Fashion: Beth Fenton

Stripped bare of all inhibition, photographer Venetia Scott seduced us into a world of vintage sex appeal. Wearing nothing but fringe and string, supermodels Guinevere van Seenus and Hilary Rhoda tease the camera in lingerie curated by stylist Beth Fenton.

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Laura Mercier Spring 2014Trendbook design and beauty ad campaign.

Book Design, Ad Campaign

Laura Mercier Spring 2014

Trendbook design and beauty ad campaign.

Creative Direction: Antonello Patella
Art Direction & Design: Antonello Patella
Model Photography: Patrick Demarchelier
Product Photography: Keate Barker

Design and creative direction of Laura Mercier’s Spring 2014 seasonal beauty campaign and trendbook.

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Nyakio Brand BookDevelopment, design and art direction of the Nyakio Beauty Brand Book

Brand identity, Brand book, Ad campaign

Nyakio Brand Book

Development, design and art direction of the
Nyakio Beauty Brand Book

Creative Direction & Design: Antonello Patella
Photography: Roberto Patella

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Laura Mercier Travel Retail BookGlobal Presence: Travel Book Design

Book Design, Ad Campaign

Laura Mercier Travel Retail Book

Global Presence: Travel Book Design

Creative Direction: Antonello Patella
Art Direction & Design: Antonello Patella
Model Photography: Michelangelo DiBattista
Laura Mercier Photography: Patrick Demarchelier
Still Life Photography: Keate Barker

From New York to Paris, Germany to Dubai, Singapore to Australia, and Tokyo to Mexico — Laura Mercier products are being sold at luxury retailers and upscale boutiques across the world. These images are just a taste of what we designed for the company to communicate their brand articulation to these prospective international venues.

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Jil Sander SPSS13Magazine editorial, fashion story for designer Spring / Summer Collection

Editorial design, Typography

Jil Sander SPSS 13

Magazine editorial, fashion story for designer
Spring / Summer Collection

Creative Direction: Fabio Crovi
Art Direction & Design: Magic
Photography: Sabrina Bongiovanni
Fashion: Marleen de Jong

Fashion gets divided in this bold editorial we designed for Jil Sander’s Spring Summer 2013 collection featured in MUSE Magazine. Photographed by Sabrina Bongiovanni. Styled by Marleen de Jong.

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Moda Operandi Spring 2013Spring 2013 Fashion Campaign

Creative Direction, Fashoin Campaign, Art Direction

Moda Operandi Spring 2013

Spring 2013 Fashion Campaign

Creative Direction: Antonello Patella
Art Direction & Design: Magic
Photography: Roberto Patella and Antonello Patella
Fashion: Michael Solis
Set Design: Franklin Preston

In her chameleon ways, model Kait Young shows us the different looks behind the Spring 2013 collection in an ad campaign we photographed and directed for Moda Operandi. Photographed by Roberto Patella and Antonello Patella, and styled by Michael Solis.

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Pat Steir Artist Collaboration and Book DesignArtist editorial, photography, creative direction and book design

Creative direction, Editorial design, Book design

Pat Steir Artist Collaboration and Book Design

Artist editorial. photography, creative direction and book design

Creative Direction: Antonello Patella
Art Direction & Design: Antonello Patella
Photography: Roberto Patella

Collaborating with this legendary abstract painter and printmaker was not only an honor, but a show that very few people have had the privelege of experiencing. When contemporary artist Pat Steir picked up her brush and signature spray bottle, it was like a burst of energy entered the room and immediately we felt like we were part of a performance art piece. Photographer Roberto Patella joined in on the performance, and documented her process in his own unique and raw way.

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Photographer Book Design and Fold-out PosterArtist editorial photography, creative direction and book design

Creative direction, Editorial design, Book design

Photographer Book Design and Fold-out Poster

Artist editorial. photography, creative direction and book design

Creative Direction: Antonello Patella
Art Direction & Design: Sandro Patella
Photography: Roberto Patella

“I watched as they catapulted themselves and each other into the air. Performing bold acrobatic stunts, diving cliffside into the endless sea. It was a day full of laughter, love and unencumbered fun. If only every day could be as thrilling as this one.” – Roberto Patella. photographer

This book and poster brings the viewer right into the heart of southern Italian culture. Limited Edition silkscreened fold-out poster is signed and dated on verso.

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Le Paddock Visual IdentityLogo design and identity for French Bistro in Brooklyn, NY.

Creative direction, Editorial design

Le Paddock Visual Identity

Logo design and identity for French Bistro in Brooklyn, NY.

Creative Direction: Antonello Patella
Art Direction & Design: Sandro Patella

What’s better than going to a casual place for neighbors to meet and hang out? For this neighborhood icon, we wanted to keep things clean and simple. Because that’s what life
should be.

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Gillian Wearing Artist CollaborationArtist editorial. photography, creative direction.

Editorial design, Typography, Art direction

Gillian Wearing Artist Collaboration

Artist editorial. photography, creative direction.

Art Direction & Design: Magic
Photography: Gillian Wearing

How many identities can an actor have? Limitless, potentially. The face itself is a mask, flexible and ductile, to put on and take off when the lights turn off. Even Gillian Wearing, who is an artist, has been wearing and creating a few masks in her life. Wearing is one of the Young British Artists, in 1997 she won the prestigious Turner Prize and last year she showed a retrospective of her work at the Whitechapel Gallery in London. The artist is well known for taking photos of herself as Andy Warhol and Diane Arbus. After all, she is deeply interested in one thing: people. Therefore she explores personalities and individual ideas through the tool of portrait. Her photographs and videos show how she can represent the spirit of time through personal expressive urgency and points of view. This time, Wearing met Italian actress Margareth Madè. Madè, who is often referred to as the new Sophia Loren, is an intriguing blend of ethereal traits and Mediterranean intensity.

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Nyakio Spring 2012 Brand LaunchAd campaign, book design and identity for beauty brand launch

Brand identity, trendbook, ad campaign, package design

Nyakio Spring 2012 Launch

Ad campaign, book design and identity for beauty brand launch

Creative Direction & Design: Antonello Patella
Model Photography: Roberto Patella
Product Photography: Keate Barker

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Revive Skincare Fall 2013Ad campaign, trend book design and package design for skincare beauty brand

Brand identity, trendbook, ad campaign, package design

Revive Skincare Fall 2013

Ad campaign, trend book design and package design
for skincare beauty brand

Creative Direction & Design: Antonello Patella
Model Photography: Roberto Patella
Product Photography: Keate Barker

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Modern MUSES Issue 25Editorial and cover design series featuring today’s contemporary muses

Editorial, Magazine Cover, Layout Design, Fashion

Modern MUSES Issue 25

Editorial and cover design series featuring today’s
contemporary muses

Creative Direction and Editorial Layout: Magic
Art Direction: Luigi Murenu
Photography: Daniele & Iango

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Mister MUSE Cover Story Issue 37Magazine editorial. actor portrait story

Editorial Design, Cover Design, Art Direction, Typography

Mister MUSE Cover Story Issue 37

Magazine editorial. actor portrait story

Creative Direction: Antonello Patella
Art Direction & Design: Magic
Photography: Roberto Patella

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Revive Skincare Spring 2013Seasonal campaign, trend book design and package design for skincare beauty brand

Brand identity, trendbook, ad campaign, package design

Revive Skincare Spring 2013

Seasonal campaign, trend book design and package design for
skincare beauty brand

Creative Direction & Design: Antonello Patella
Product Photography: Keate Barker

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Laura Mercier Fall 2013Trendbook design and beauty ad campaign.

Book Design, Ad Campaign

Laura Mercier Fall 2013

Trendbook design and beauty ad campaign.

Creative Direction & Design: Antonello Patella
Model Photography: Patrick Demarchelier
Fashion: Freddie Leiba
Hair: Serge Normant
Product Photography: Keate Barker
Set Design: Brett Douglas and Franklin Preston

Design and creative direction of Laura Mercier’s Fall 2013 seasonal beauty campaign.

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Louis Vuitton FW13Magazine editorial, fashion story for designer Fall / Winter Collection

Editorial design, Typography

Louis Vuitton FW13

Magazine editorial, fashion story for designer
Fall / Winter Collection

Creative Direction & Design: Magic
Photography: Mel Bles
Fashion: Beth Fenton

The timeless designer Louis Vuitton took us on a walk through the city in this editorial we shot for their Fall/Winter collection. We teamed up with stylist Beth Fenton and photographer Mel Bles to deliver a sophisticated, yet urban aesthetic that made pedestrians do a double-take.

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Studio Project Poster Design SeriesThis is not a silkscreened poster

Poster design, Typography, Studio Project

Studio Project Poster Design Series

This is not a silkscreened poster.

Creative Direction: Antonello Patella
Graphic Design: Sandro Patella

Silkscreened posters on cotton paper. Approximate size is 16.5 inches by 23.5 inches. A personal studio project, this series of posters is designed to question categorization, amongst other things, in this ever changing culture we live in.

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DISH Functional Art SeriesBrand identity, photo art direction and poster design for DISH, a series of porcelain plates.

Creative direction, Poster Design, Photoshoot, Brand Identity

DISH Functional Art Series

Brand identity, photo art direction and poster design for DISH,
a series of limited-edition porcelain plates.

Creative Direction & Design: Antonello Patella
Photo Art Direction: Sandro Patella
Photography: Roberto Patella

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Laura Mercier Spring 2012Trendbook design and beauty ad campaign.

Book Design, Ad Campaign, Beauty, Cosmetics

Laura Mercier Spring 2012

Trendbook design and beauty ad campaign.

Creative Direction & Design: Antonello Patella
Model Photography: Michelangelo Di Battista
Make up: Laura Mercier
Fashion: Samira Nasr
Hair: Ted Gibson
Product Photography: Keate Barker
Set Design: Brett Douglas and Franklin Preston

Creative direction and design of Laura Mercier’s Spring 2012 seasonal beauty campaign. Large seasonal trendbook designed in a beautiful leather bound book format.

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Revive Skincare Fall 2014Trendbook design, package design and beauty ad campaign.

Book Design, Ad Campaign, Beauty, Cosmetics, Package Design

Revive Skincare Fall 2014

Trendbook design, package design and beauty ad campaign.

Creative Direction & Design: Antonello Patella
Model Photography: Roberto Patella
Product Photography: Keate Barker

Creative direction and design of Revive Skincare’s Fall 2014 seasonal beauty campaign. Box design and Art collaboration with artist Markus Linnenbrink for the 12th Annual Limited Edition Art Box.

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The SittingArtist collaboration for MUSE magazine featuring the work of artist Susanne Deeken

Editorial Direction. Graphic Design, Magazine Design, Artist Collaboration

The Sitting

Artist collaboration for MUSE magazine featuring the work of
artist Susanne Deeken

Art Direction: Magic
Photography: Anuschka Blommers & Niels Schumm
Fashion: Beth Fenton

Piece by piece, we brought this artist collaboration to life in a story that marries fashion with art. Artist Susanne Deeken’s “The Sitting” features a unique collage where she hand-painted over some of the most ential designer looks.

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Laura Mercier Spring 2015Trendbook design and beauty ad campaign.

Book Design, Ad Campaign, Beauty

Laura Mercier Spring 2015

Trendbook design and beauty ad campaign.

Creative Direction & Design: Antonello Patella
Model Photography: Patrick Demarchelier
Make Up: Laura Mercier
Fashion: Freddie Leiba
Hair: Serge Normant
Product Photography: Keate Barker
Set Design: Brett Douglas and Franklin Preston

Book design, image and creative direction of Laura Mercier’s Spring 2015 seasonal beauty campaign.

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New York & Company Brand CampaignPhoto art direction, concept and collateral design for retail fashion chain

Brand Campaign, Art Direction, Annual Report, Direct Mail, Identity

New York & Company Brand Campaign

Photo art direction, concept and collateral design
for retail fashion chain

Creative Direction & Design: Antonello Patella
Model Photography: Greg Kadel
Fashion: Freddie Leiba

Brand campaign execution for mass retail fashion chain. This included the design and art direction of its photography, annual report, direct mail, customer rewards programs, brand style guide, typographic direction and logo treatment.

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Robert Marc Spring / Summer 2015 CampaignPhoto art direction and concept design for fashion eyewear brand

Brand Campaign, Art Direction, Product Photography

Robert Marc Spring / Summer 2015 Campaign

Photo art direction and concept design for fashion eyewear brand

Creative Direction & Concept Design: Antonello Patella
Art Direction & Image Composition: Sandro Patella
Photography: Roberto Patella
Set Design: Derek Ellis

Brand campaign art direction and image execution for Robert Marc’s Spring / Summer 2015 eyewear line. Photographed with romantic touches symbolizing the spirit of Paris and Venice.